Hawkeye 360
Client Overview:
HawkEye 360 is a geospatial analytics and defense technology company that specializes in detecting, geolocating, and analyzing radio frequency (RF) signals from space using a constellation of satellites in low Earth orbit. Their work supports defense, intelligence, and national security operations through services like spectrum monitoring, maritime intelligence, and communications mapping.
Services Provided:
Event/Tradeshow Booths
OOH and Marketing Campaign Development
Art Direction
Brand Identity Design
Digital Experiences
Print Collateral
New York Stock Exchange IPO Launch Campaign
To celebrate HawkEye 360’s IPO announcement at the New York Stock Exchange, I spearheaded the launch campaign graphics, including a 73-foot-wide banner that headlined the Stock Exchange, in addition to designing and deploying 30+ digital and print visuals between six vendors that adorned the Stock Exchange interiors, as well as digital advertisements surrounding the Washington Nationals stadium, DC subway tunnels, a Silicon Valley highway billboard, The Wall Street Journal and Bloomberg online.
The project helped present HawkEye’s visual identity and advanced RF intelligence technology at its most polished and conceptually refined during one of the company’s most significant milestones, reinforcing investor confidence and elevating brand visibility as the company debuted publicly at a valuation exceeding $2.4 billion, later surging to more than $3.1 billion following its NYSE debut.
Launch Mission Patches
As Hawkeye 360 continues to grow, so does the need for more low-earth orbit satellites to collect key intelligence data. With each new major launch comes a mission patch to commemorate the event. I’m grateful to say that I’ve spearheaded mission patch designs for as long as I have partnered with Hawkeye 360, and work diligently to improve the concept delivery, visuals and iconic status with each new badge.
